
A typical SEO Audit includes a review of the following items:
Technical Audit
Checking meta data, flash and frames, code validation, sitemaps, image tags, navigation, and other technical aspects of a website.
Site Summary
The site summary covers search engine indexed pages, rankings, and current backlink profile. If there are specific keywords identified by you as keywords you wish to target, the site summary will also take a snapshot of the current rankings for each of those keywords.
Traffic Stats
If you have an analytics or web statistics program currently collecting usage statistics (possibly awstats), the report will also include an overview of traffic statistics, including unique visitors, visitors per day, traffic sources, and popular keywords.
Competitor Summary
The competitor summary is a site summary (as described above) for 1-2 of your main competitors (whether online or local competitors with websites).
Search Marketing Recommendations
This area of the report provides a basic set of recommendations for improving the search engine optimization of the website, as well as the online marketing strategy necessary to increase traffic, and in turn, increase the number of leads you receive. The online marketing strategy also takes into consideration the efforts required to meet or exceed the efforts of your online competitors.
"The 7 Secrets to Websites that Sell"
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